First it was protein, now it’s fiber: the “maxxing” mindset has permeated social media, as wellness influencers insist that loading up on certain nutrients is the key to vitality and a life-changing gut glow-up. These viral diet trends rooted in extreme optimization are impacting how people eat and what companies sell – but are they actually healthy? The concept of “proteinmaxxing” insists that more is better when it...
